Allbodies is the first online health education platform designed to bring together expert health advice and wellness solutions across the categories of sex, mind, body and culture. I helped Allbodies navigate a major product redesign, switching from a membership offering to single bundle classes as well as a visual brand shift. The visual imagery references cultural events: the removal of the adult only category from eBay or the censorship of female nipples on online platforms.



MY ROLE: Product Design, Art Direction and Social Graphics

CLIENT:
Allbodies



ART DIRECTION

Re-imaging our relationship to the body by removing the body from everyday contexts. Faces are cropped from brand imagery, bodies are made into geometric shapes and placed on colored backgrounds — allowing for focus to shift to the skin, curves and unique beauty of allbodies.




POSITIONING

"Our mission is to set a new standard of healthcare. We provide you with judgement-free information to better understand your body, listen to its signals and cycles, address chronic conditions, celebrate and explore the full swath of sexual expression from every juicy nook and cranny, and teach you to be an  empowered, informed health consumer."



BRAND COLORS


The brand colors shy away from the traditional palette of women’s healthcare and use natural shades contrasted with an electric palette of greens, magentas and reds.



BRAND STRATEGY

As part of the brand redesign, we pivoted to selling single classes across the four categories that we believe impact holistic health: sex, mind, body and culture.




THE PERIOD PROJECT
FOUNDER & PRODUCT DESIGN LEAD
TIDEPOOL ILLUSTRATIONS
ART DIRECTION
ALLBODIES DIGITAL
PRODUCT DESIGN & ART DIRECTION
ALLBODIES SOCIAL
ART DIRECTION, COPY & DESIGN


TIDEPOOL LOOP [COMING SOON]
LEAD PRODUCT DESIGNER
COOPER HEWITT INSTALLS
SOUND EXHIBITION DESIGNER
BROKEN HALO MANAGEMENT
IDENTITY & CREATIVE DIRECTION
PARAMOUNT & OTHERS [COMING SOON]
SONIC BRANDING


TOXIC LOVE
CREATIVE DIRECTION & DESIGN
MOUSSE PHOTO ESSSAY
CONCEPT, ART DIRECTION & DESIGN