Toxic Love is a fictional line of protective clothing (PPE) designed for cosmetologists who are at risk of gynecological harm as a result of workplace hazards. Along with the clothing line, I designed mock-ups of fictional beauty campaigns that at first glance look innocuous, but upon a closer look highlight the poorly regulated toxicity of beauty products. This project has a podcast that features four women in discussion about the garments and their impact on women’s health design.



MY ROLE: Concept Development, Experience Designer and Creative Producer

CREATIVE TEAM: Sara Khan (Fabrication), Wes Hutchinson (Audio Engineer), The Grand Mess (Composition), Walker Edleman (Photography)

PROJECT CONSULTANTS: Sparrow Fox (Hair Colorist), Lara Adler (Environmental Toxins Expert), Michelle Miller Fisher (Author of Designing Motherhood), Carol Downer (Feminist Activist & Civil Rights Lawyer) & Dr. Lauren Demosthenes (Obstetrician-Gynecologist)



CREATIVE DIRECTION

Through the design of Toxic Love, I imagine new forms of women’s protective gear designed specifically for women to protect their gynecological health. The designs are inspired by protective safety wear and BDSM gear, combining colors, patterns and fabrics from both garment categories.


THE IMPACT

Personal Protective Equipment (PPE) has become everyday fashion. Along with this change, critics have noted that PPE is designed for a male template and male-dominated industries and the current forms of protective gear worn in industries such as medicine, factory-work and construction put many women’s bodies at risk — it hinders rather than protects. Toxic Love seeks to counter those standards.






MOODBOARD


A brief look at visual and conceptual inspiration: BDSM masks, feminist zines, PPE, MIT's aging suit and Lucy McCrae's sci-fi body architecture. 



THE PODCAST

On Femme Futures, I host discussions about possible futures for women’s healthcare design. Guest collaborators join us to discuss fictional design artifacts that we can touch wear, play with and debate.


FEMME FUTURES PODCAST....................................................................................................................................TOXIC LOVE


A DEEPER LOOK AT THE PROJECT AVAILABLE UPON REQUEST

THE PERIOD PROJECT
FOUNDER & PRODUCT DESIGN LEAD
TIDEPOOL ILLUSTRATIONS
ART DIRECTION
ALLBODIES DIGITAL
PRODUCT DESIGN & ART DIRECTION
ALLBODIES SOCIAL
ART DIRECTION, COPY & DESIGN


TIDEPOOL LOOP [COMING SOON]
LEAD PRODUCT DESIGNER
COOPER HEWITT INSTALLS
SOUND EXHIBITION DESIGNER
BROKEN HALO MANAGEMENT
IDENTITY & CREATIVE DIRECTION
PARAMOUNT & OTHERS [COMING SOON]
SONIC BRANDING


TOXIC LOVE
CREATIVE DIRECTION & DESIGN
MOUSSE PHOTO ESSSAY
CONCEPT, ART DIRECTION & DESIGN