Allbodies is the first online health education platform designed to bring together expert health advice and wellness solutions across the categories of sex, mind, body and culture. The creative direction for the brand is guided by the idea of re-imaging our relationship to the body by removing the body from everyday contexts. Faces are cropped from brand imagery, bodies are made into geometric shapes and placed on colored backgrounds rather than in context. The visual imagery references cultural events: the removal of the adult only category from eBay or the censorship of female nipples on online platforms. The brand colors shy away from the tradition palette of women’s healthcare and use natural shades contrasted with an electric palette of greens, magentas and reds.
MY PROJECT ROLE(S): Concept, Creative Direction, Design & Copy
FOUNDER & CONCEPT: Lauren Billie
INCLUSIVE OF COPY FOR ALL CLASSES  & BUNDLES
[Short descriptions and full descriptions]
NEWSLETTER COPY 
Content related to Postpartum Care, Threesomes & Exploring Sexual Fears
[Video rendering quality poor, email copies sent upon request]
INCLUSIVE OF COPY FOR "BRILLIANT BITS"
[Catchy short-phrases that demystify women's health taboos]

Back to Top